presentation boards

These are my presentation boards for this project. They have been adapted slightly from the ones I submitted to the D&AD student awards but the main content is the same. They are the rationale board, research board, user-interaction board and product features board.

form development

When I decided on the final form of the Encourage Medal, I had to work out how it could be made. It would need to be small enough to still be able to be used as a medal, while still fitting all the electronics inside it. The medal would work like a pager, the explorer would need a satellite phone to allow them to receive messages through the medal. An oled screen would be used as it is small and has a bright display that can be easily read in all conditions.

I made a concept model to see how the medal would work and look. It was far too big so I had to rethink my plan and ensure that the Encourage medal could be made small enough so it would not annoy the explorer when they were wearing it.

I have also created a make tutorial, this describes how to use styrene and what I did to make the main body of my model with it. It can be found at: http://www.ipd.dundee.ac.uk/users/emarshall/

idea development

I decided to develop the idea of the Encourage Tags. These started as dog tags that could receive messages from loved ones to encourage the explorer when they are feeling disheartened. I worked on many different forms of the tag, with parts that pulled out to reveal a screen or that could be read like a book. 

I then had the idea to make it in the form of a medal, I thought this would fit in with the Fortnum and Mason brief, conveying a sense of British pride and heritage. 

100 ideas sketchbook

After getting the results of my cultural probes I had a number of insights. These included:

It can be difficult to be away from your loved ones

It is often the simple things you miss from home

People like treats when they are away from home but these must be suitable for the conditions

People have different ways to find comfort in unpredictable conditions.

From these insights, and others, I was able to produce 100 ideas. These ranged from heartbeat rings that the antarctic explorer and their partner can wear and the other persons heartbeat pulses on the ring their partner is wearing. Encourage tags that display messages of encourage from friends and family at home. To pendulum dowsing instruments that help the explorer find their way, as well as other spiritual objects to encourage the explorer to persevere.

i'm still here!!

My life is a complete mess at the moment so I've completely neglected my blog, apologies mr blog man!! I'm gonna do a mammoth blogging session tonight to fill you in on my latest project. I love all nighters, it's the best time of the day!

new project

We now have our new project for next semester. We were given the choice of three projects as part of the D&AD student awards 2009. I chose the brief to create a product for a contemporary antarctic explorer synonymous with the values of Fortnum & Mason. I chose this brief because it was different from anything I have done in the course before and presents many new challenges. I wanted to explore a brief that involves a subject that I am not very familiar with to give me a greater depth of knowledge in new areas.

I started by creating new cultural probes. In these, I included a label for the user to put on objects in their homes that they would miss if they were to go on an expedition, a chocolate bar with a question asking what luxuries they would take on an expedition and a map of the world for the user to mark the places they would like to visit and what they would take with them. I have handed out two packs to people who enjoy walking and visit different locations around the world. Now to wait for the results...

final idea

My final idea for this project developed from an idea to display tattoos and meanings behind them by bluetoothing them to posters when you walk past. This then moved on to an idea to have interactive posters that use a touchscreen to draw on whenever you want. I wanted to make this idea more commercially viable so it became an interactive advert. 

Companies can select where they want to advertise, upload their company logo and font using the website. When someone draws on the touchscreen poster, it recognises lines created and transforms them into a design to advertise a company. Anything the user writes is written in the company font. 

I wanted to encourage people to express themselves and involve the general public more in the design of posters for their favourite companies.