Thursday, 9 April 2009

idea development

I decided to develop the idea of the Encourage Tags. These started as dog tags that could receive messages from loved ones to encourage the explorer when they are feeling disheartened. I worked on many different forms of the tag, with parts that pulled out to reveal a screen or that could be read like a book. 
I then had the idea to make it in the form of a medal, I thought this would fit in with the Fortnum and Mason brief, conveying a sense of British pride and heritage. 

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