new project

We now have our new project for next semester. We were given the choice of three projects as part of the D&AD student awards 2009. I chose the brief to create a product for a contemporary antarctic explorer synonymous with the values of Fortnum & Mason. I chose this brief because it was different from anything I have done in the course before and presents many new challenges. I wanted to explore a brief that involves a subject that I am not very familiar with to give me a greater depth of knowledge in new areas.

I started by creating new cultural probes. In these, I included a label for the user to put on objects in their homes that they would miss if they were to go on an expedition, a chocolate bar with a question asking what luxuries they would take on an expedition and a map of the world for the user to mark the places they would like to visit and what they would take with them. I have handed out two packs to people who enjoy walking and visit different locations around the world. Now to wait for the results...

final idea

My final idea for this project developed from an idea to display tattoos and meanings behind them by bluetoothing them to posters when you walk past. This then moved on to an idea to have interactive posters that use a touchscreen to draw on whenever you want. I wanted to make this idea more commercially viable so it became an interactive advert. 

Companies can select where they want to advertise, upload their company logo and font using the website. When someone draws on the touchscreen poster, it recognises lines created and transforms them into a design to advertise a company. Anything the user writes is written in the company font. 

I wanted to encourage people to express themselves and involve the general public more in the design of posters for their favourite companies.